Sony | 50" 4K UHD HDR LED Smart Google TV | KD50X77L

Stunning colours and contrast

• 4K Processor X1 produces lifelike picture with rich colour and sharp details
• Enhanced colour technologies deliver a wider array of natural colours and ensure dynamic contrast
• 4K XR-Reality Pro Upscaling feature lets you upscale content to near-4K resolution for ultra-clear texture and detail

Immersive gaming

• Exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode are optimized for PlayStation 5 gaming
• Motionflow XR allows for blur-free visuals, even when playing fast-paced games or watching action movies or sports

Endless content

• Google TV operating system gives you easy access to all of your favourite streaming apps
• Preloaded with Netflix, Prime Video, Disney+, YouTube, Apple TV, and Crave for your convenience - subscriptions may be required
• Support for Google Assistant and Apple AirPlay make it even easier to use